Tbilisi State University
Professor Emeritus
Doctoral student of the Faculty of Philology
Tbilisi/Georgia
mariam.burchak-abramovichi@tsu.ge
Abstract
The term "euro"was introduced by the European Parliament as a symbol for the Greek letter epsilon, with two parallel lines added to indicate the stability of the new currency. The emergence of this term filled the French language with neologisms that took hold and became the basis for new words and word combinations. On the one hand, there were supporters of the euro, while on the other, there were opponents of the transition to the new currency, considering it inappropriate and questionable.
From a linguistic point of view, it is interesting to use the term "euro" as the starting point for a language game that implies not only exceptional mastery of the language, but also a clever "operation" with it.
Language play is creativity: it is based on the violation of linguistic norms to varying degrees, although it simultaneously presupposes mastery of these norms. For the purposes of language play, the use of linguistic units does not lead to destructive, meaningless violations of norms or hinder linguistic communication. On the contrary, it expands the possibilities of communicative influence through the use of diverse forms and the influence of associative-semantic connections.
1. In its simplest form, the wordplay consisted of a graphic representation of the word "Euro" (formerly "Europe"), with the first letter replaced by the money symbol, €, which is most often found in newspaper headlines and is intended to "catch" the reader.
2. At the phonetic level, it is possible to use words that partially coincide in sound composition with the word "euro".
3. In television programs, you can hear puns with the word "euro", which are created based on strong word combinations, memorable sayings, and proverbs by replacing one of the words with the word "euro."
Keywords: euro, neologism, Language game.